ABOUT COMPIXELS

Get your offer right first. Then pick the tools to run it.

Compixels helps people who run an online business do two things in the right order: build an offer people will actually pay for, and choose the software to deliver it. We do this with two scoring systems: one for your offer and one for your tools.

Run the Free Compixels Check Browse Tool Reviews

Learn more about Offer Viability

Why offer first

Most people do it backwards

Backwards

They buy tools, try tactics, and figure out what they’re selling last. That’s why so many online businesses have a stack full of software and no sales.

The Compixels order

Compixels flips the order. First, make sure what you’re selling works. Then pick tools that fit the job.

Branch 1 · Offer Viability

Offer Viability: score your offer

Offer Viability is our system for building and checking a business offer before you spend money on promoting it. It scores any offer on four questions:

The answer tells you what’s holding your offer back and what to fix first.

How to use it

$ The Compixels Check: free, no email needed. A quick way to see how the scoring works.

$ The Scan ($26): a full written report on your own offer, with the biggest problem and your next step.

$ Going further: the Skill Suite, the Offer & Positioning Audit, and the community, for people who want to run it themselves or work on it one-on-one.

Run the Free Compixels Check Learn more about Offer Viability

Question

What it means

Is the problem real?

Do buyers actually have this problem and want it solved?

Is the offer clear?

Can buyers tell right away what you’re selling?

Is the payoff visible?

Can they see what they’ll get out of it?

Would they pay?

Is the price something your buyers already expect to pay?

Branch 2 · Tool reviews

Tool reviews: score your software

Once your offer is clear, you need tools to deliver it: e-signature, video, payments, marketing, and more. We test those tools and publish three kinds of posts:

$ Reviews: one tool, tested and scored.

$ Comparisons: two to four tools that do the same job, scored side by side.

$ Stacks: the set of tools we’d actually use together for a specific job.

Every tool gets the Compixels Score, out of 40:

Question

What it means

Problem Fit

Does it actually solve your problem?

Setup Speed

How fast can you get a real result?

ROI Clarity

Can you see what you get back for the money?

Reliability & Support

Does it keep working, and does anyone help when it doesn’t?

We use every tool for the job the review covers before we score it, and the full scorecard is published with every review.

Browse Tool Reviews See the full scoring rules

Sample scorecard

Problem Fit 7/10

Setup Speed 6/10

ROI Clarity 8/10

Reliability & Support 7/10

Compixels Score 28/40

Money and people

How Compixels makes money

Two ways: the Offer Viability products above, and affiliate links in some tool reviews. If you buy a tool through one of those links, we may earn a commission at no extra cost to you.

The commission never changes a score. A weak tool gets a weak score, and we publish it anyway. If a tool without an affiliate program scores better, it still makes the list.

Read the affiliate disclosure

Who’s behind it

Compixels is run by Felipe Suarez, who spent more than 15 years in web development and e-commerce delivery, including 6.5 years running global e-commerce operations at VMware. Both scoring systems come from that work: judge an offer or a tool on whether it does the job, not on what it promises.

More about Felipe

Questions about a report, a review, or a score?